New Thing

Debut album from Avery Friedman. Dreamy Indie Rock / Indie Folk from Brooklyn, NY. Feat. members of Florist, Sister., Told Slant, and CIAO MALZ.

Singles / Key Tracks: "Flowers Fell" (Jan 28th) / "Photo Booth" (Feb 28th) / "New Thing" (March 28th) / "Nervous" (April 18th)

PR campaign in progress from Antihero PR. Radio campaign by Planetary Group.

Early Support: Spotify ("Fresh Finds" / "Fresh Finds: Indie" / "Fresh Finds: Folk") / The Line of Best Fit (Interview) / Under the Radar Magazine (Single Premiere) / No Depression (Album Review) / New Noise Magazine (Album Review) / BBC Radio Scotland / Atwood Magazine (Premiere) / WFUV (NPR) / WNYU (Interview) / FM4 (National Radio: Austria) / Post-Trash (Album Review) / KLOF Mag (Album Review) / The Alternative (Single Premiere / Review) / WVKR (Interview & Session) / CJAM (Interview) / Radio Free Brooklyn (Session) / East Village Radio (Session) / BFF.FM (Session) / WSUM / WMSE / WVEW / WMRE / KGNU / WXCI / WMFO / WXYR / Amazing Radio (Chart / C-List) / Rainbow Rodeo (Intervew) / Austin Town Hall / HighClouds / Various Small Flames / AnalogueTrash / Hype Machine ("Popular Now" chart #1 / "Most Posted Artists" chart #1)

"New Thing is a conduit for emotions too frenetic to hold on your own. This record is a collection of the first songs I've ever written, after many years of orbiting the music world but denying myself my own musicianship. Many of these tracks were born of anxiety—from my turning to a guitar to externalize (and organize) a sense of chaos that otherwise felt trapped inside me. We recorded the bulk of it with a live band as a means to maintain the raw energy at the center of the record. What results is a time capsule for a year of intense personal expansion in my life—and the layers of warmth, wonder, sensitivity, and sharpness that come with growing." – Avery Friedman

Press:

"Her full-length debut, New Thing, is a work of raw singer/songwriter confessionalism, evoking the knotted melodies, homespun arrangements, and searing edges of musicians like Squirrel Flower, Babehoven, or Adrienne Lenker." – UNDER THE RADAR MAGAZINE

"The promise you are left with as a listener, that there is a beauty in uncertainty and becoming, that flowers that die will surely grow again."– THE LINE OF BEST FIT

"New Thing, the scarily accomplished debut album from Avery Friedman, is all about change and growth…Friedman inhabits a complex emotional realm where nervousness can coexist with (and inform) ideas of sexiness, sadness, tenderness. Her world is fragile but appears to have arrived fully-formed." – KLOF MAG

"New Thing is as much about community as it is Friedman's individual journey. The album will thrill those who yearn for the days of sad indie bands in Williamsburg clubs. While Friedman and her band might be further along on the L train, they've moved past the detached melancholy of that cohort and instead utilize the same musical strains to confront and move beyond the pain that holds them back." – NO DEPRESSION

"Its sophistication is simple: circling emotion without trying to pin it down, finding meaning in what's left unsaid. The sort of record that doesn't insist on being heard, but ends up being remembered." –GOD IS IN THE TV

"Avery Friedman steps into the spotlight with New Thing, a debut album that crackles with the light and dark of new experiences, passions and self-discovery." – JOYZINE

"Hidden gems occasionally shine brighter than polished diamonds. Enter Avery Friedman, who's debut LP New Thing presents itself as a labor of love. Plenty of stakes present themselves in debut efforts, but Friedman stands before audiences fearless – 5/5" – NEW NOISE MAGAZINE

"Crisp and serene, self-assured and steady…that sense of reclaimed power is palpable in New Thing's subtle, gentle sway."–THE ALTERNATIVE

"If you're looking to fill your musical roster with one of our favorite up and coming indie pop artists, look no further than Avery Friedman!" – THE HONEY POP